You donât wake up one day and suddenly believe your body is fragile.
Youâre taught.
Scroll through social media for five minutes and youâll see it everywhereâsubtle at first, then louder, more dramatic, more convincing. A small discomfort becomes a âserious issue.â A normal variation becomes a âhidden problem.â And before you know it, you start questioning your own body.
Thatâs the nocebo effect in action.
And right now, itâs trending.
Fear sells. It always has. Newspapers figured that out decades ago. Social media just made it faster, louder, and far more personal.
Because hereâs the thing: most people donât really understand how their body works. And thatâs not their fault. But when you donât understand something, youâre more likely to believe what youâre toldâespecially if it sounds scientific, urgent, and comes with a clear solution.
If you donât understand your body, youâll believe anyone who claims they do.
Thatâs why entire industries are built on this.
Supplement companies popping up everywhere. Tools that promise to âfixâ your body. Devices targeting muscles you didnât even know existed yesterday. The piriformis reliever. The posture corrector. The spine fixer.
And hereâs the scary part: supplements arenât regulated like actual medication. Theyâre sold as âwellnessââwhich basically means you can promise a lot without having to prove it.
In theory, any one of us could go full Walter Whiteâmix something in a basement, put a label on it, and sell it online the next day. As long as you keep the claims vague enough, youâre good to go.
Same with many of these devices. You can look people straight in the eye, tell them it fixes their problemâand no one really checks if it actually does.
And once you start seeing it, you realize something else:
It always follows the same script.
First, create the problem.
Then, amplify the fear.
Finally, sell the solution.
If you grew up in the 90s, youâve seen this beforeâjust in a different format. Teleshopping didnât disappear. It evolved. The only difference is: back then, they sold you convenience. Now, they sell you insecurity.
And I see the consequences of that every single day in my practice.
People walk in convinced their body is broken. That their back is fragile. That lifting weights will destroy their spine. That their posture has âruinedâ them. That they need a specific tool, supplement, or technique to function normally again.
And I spend a significant part of my time undoing that damage.
Explaining that their body is not as fragile as theyâve been led to believe.
That pain doesnât equal damage.
That movement is not the enemy.
That they donât need a âŹ100 gadget to âreleaseâ something that isnât even the problem.
Itâs exhaustingânot because I donât want to educate, but because it steals time from what actually matters: building capacity, creating habits, and helping people solve their problem long-term instead of chasing short-term fixes.
And itâs not just social media.
Sometimes, itâs us. Healthcare professionals.
Outdated beliefs. Poor communication. Overly complex explanations that sound impressive but leave patients feeling dependent instead of empowered.
Thatâs not care.
Thatâs a business model.
Create uncertainty. Maintain control. Keep people coming back.
Iâm already earning my living from people who are suffering. Thatâs the reality of healthcare.
The least I can do is not build a system that keeps them there.
Thatâs unethical.
And I refuse to be part of that.
My job is not to make people need me forever. My job is to make myself unnecessary.
I explain. I educate. I give people the tools to understand whatâs happening in their bodyâso they can make their own decisions, adjust when needed, and trust themselves again.
Sometimes that means ending therapy earlier than expected.
Not because I donât care. Not because Iâm out of options.
But because they donât need me anymore.
And honestly? Thatâs the goal.
I always tell them: come back if you need to. And many do. Not because they have toâbut because they want guidance, not dependence.
From a business perspective, that might not be the smartest move.
But I was never interested in building a system that profits from people feeling broken.
I grew up differently.
My dad used to say, when someone didnât pay for treatment: âThat animal didnât choose its owner. Iâll still do my best to help it.â
And that stuck with me.
Because at the end of the day, this isnât about maximizing profit.
Itâs about doing the right thingâeven when no one is watching.
Even if it means spending extra time.
Even if it means creating plans outside of paid sessions.
Even if it means giving people what they need⌠without charging for every single step.
Because health shouldnât feel like a subscription model.
And your body was never meant to be something youâre afraid of.
đ§Ş Letâs Experiment
Start questioning what you consume before it starts shaping what you believe.
You donât need more tools. You need better filters.
đŻ Try This:
For the next 7 days, run everything health-related you see through this quick filter:
- What problem is this creating?
(Did I even know I had this before watching?) - How much fear is involved?
(Is this informativeâor is it trying to scare me?) - Is there actual proofâor just confident language?
(Buzzwords â evidence) - Who benefits if I believe this?
(Meâor the person selling something?) - Would I still care about this if no product was attached?
Want to make it more obvious? Turn it into a quick score:
â 0 = no bullshit
â 1 = questionable
â 2 = high bullshit potential
The higher the total score, the more careful you should be.
Soon, youâll start seeing patterns faster than you think.
đ§ Final Thought:
The less you outsource your health, the more control you get back.
Keep it simple, stay curious, and keep learningâyouâve got this.
Take care,
Carina đŚ
