āThree exercises for bulletproof knees.ā
Whose knees?
Mine? Yours? The knees of someone who wants to get out of a chair more comfortablyāor someone who wants to play football again?
Iām not even saying the exercises are bad.
But how did we get from three potentially useful exercises to a guarantee about the knees of everyone watching?
Thatās quite a promotion for three exercises.
I come across these promises on social media, and they bother me.
āThis supplement will fix your gut.ā
āThis exercise will eliminate your back pain.ā
Apparently, the person making the video knows what will work for you without ever having met you.
Iād quite like that ability. It would save me a lot of questions.
But I also understand why those promises are appealing.
When youāre in pain, you want something that helps. Preferably soon. Preferably without having to work your way through another twelve explanations that seem to contradict each other.
Then someone appears with a clear answer.
Do this. Take that. Problem solved.
Finally, something to hold on to.
The problem is that a promise can feel reassuring long before we know whether itās justified.
In my practice, I use some of the same exercises with different patients. A squat, for example, can take several forms.
For one person, we might start with sitting down and standing up from a higher surface. For another, I might change the foot position so one leg does more of the work.
The core movement stays similar. How we use it changes.
I choose the version based on the person in front of me: what they can currently do, what they want to do, and how they respond.
Thatās the part a ābulletproof kneesā promise skips.
An exercise can be useful without being the right starting point for everyone. And being useful doesnāt give it the power to guarantee an outcome.
The same applies to how we talk about results.
āThese exercises helped meā describes someoneās experience.
āThese exercises will fix your kneesā makes a prediction about yours.
Those are different claims, even if the exercises in the video are exactly the same.
When I explain a plan to a patient, I want to give them reasons for it.
Hereās what I think is happening. Hereās why Iām choosing this approach. Hereās what weāll look at to see whether itās helping.
If weāve already worked together for a few sessions, I can point to their progress:
āLook, these measurements have improved since our first session. That gives me a reason to be optimistic. Iām confident we can make further progress, but I canāt promise youāll be back to 100%.ā
There is uncertainty in that explanation. There is also direction.
I donāt need to guarantee the destination to explain our next step.
Thatās what I wish came across more clearly in health content: explaining the limits of a claim doesnāt automatically make someone less competent.
Sometimes, those limits are part of the most useful information they can give you.
Of course, saying āmaybeā doesnāt automatically make someone trustworthy either. You can be vague and still be wrong.
What matters is whether their confidence has a basisāand whether they explain how far it goes.
Who might benefit? Under what circumstances? What result can reasonably be expected? What remains unknown?
You donāt need a medical degree to notice when a guarantee has skipped those questions.
The stronger the claim, the stronger the evidence needs to be.
āThis might helpā and āThis will fix your kneesā shouldnāt get away with the same level of proof.
And you donāt have to reject every exercise or supplement that comes with an exaggerated headline. But you can question the headline before accepting the promise.
I understand wanting certainty, especially when youāre tired of pain and confusion.
Still, someone sounding certain about your body doesnāt mean they know it.
š§Ŗ Letās Experiment
A convincing promise isnāt proof that it applies to you.
Next time health advice sounds almost too good to scroll past, take a moment to look beyond the headline.
šÆ Try This:
Choose one claim and ask:
- What exactly are they promising?
- Who is that promise supposed to apply to?
- What reason have they given me to expect that result?
Notice whether they describe a possibility, share a personal experience, or guarantee what will happen to you.
You donāt have to decide immediately whether the advice is good or bad. Start by noticing how much the promise asks you to believe.
š§ Final Thought:
āWhose knees?ā is a small question.
Someone promising to fix yours should have room for it.
